100 years ago seems like an awfully long time ago. But really, for most of the Gen-Xers and above, we knew someone that was alive in 1918. I recently read that of all the companies listed on the Dow index in 1918, only 4 are still around today, in some form: AT&T, BFGoodrich (a former client of mine), Western Union and Westinghouse. Given, their business models have, for the most part, drastically changed since then. But for the most part, they still have, at their core, what they were doing at the time.
Thirty years ago could you imagine IBM would not make the bulk of their revenue through computer hardware sales? Could anyone fathom search engines, let alone search engine marketing?
As an article I recently read in Inc. Magazine outlines, we tend to think things have changed drastically since the 1950s. But if you were to go into a 1950s era home, you'd find many of the same things we have today: a TV, appliances, automobiles, indoor plumbing etc. But now, with advanced data analytics capabilities, especially as we look towards AI, data is just starting to drive marketing and change behavior patterns that many have not even begun to grasp.
The point here is simple: only those organizations that are using first and third party data and innovating in their business models will survive the next 30 years, let alone the next 100.
What is YOUR organization doing to drive innovation? Contact me to consult on how I can help guide your organization through its innovation strategy and framework.